PRODUCT PRINCIPLE
Simple and Restrained
Absorbing Fresh Inspiration

Highlighting technology and texture, as well as simple and restrained graphic visual style, while absorbing fresh inspiration. Creating a young, innovative and fashionable product identity

DESIGN PRINCIPLE

PURE
Letting Go of Redundancy

Letting go of redundancy is not only necessary for a satisfactory product but also aesthetic pursuits

SMART
Individuation
Depersonalize

Modern and smart personal care that respects individuality and understands your demands, allowing you to enjoy your customization personal care time

ELEGANT
Healthy Vitality and Aesthetic Temperament

Elegance is no longer the single presentation of appearance, but the combination of healthy vitality and aesthetic temperament. SOOCAS products have excellent product quality as the inner core, aesthetics as the external supplement, aiming to improve the consumer’s image and quality of life, and reflect a more realistically elegant life